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There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and marketing funnels and is still incredibly relevant today when it comes to social media and Internet() marketing strategies.

Each section of AIDA represents a section of your sales and marketing process and can help you set your expectations, decide what to monitor, and visualize the relationships between each part. Understanding the flow of the tools and tactics will also help you get your measurements and analytics in line with your goals. Read the rest of this entry »



(Supplied by media consultant: Richard Jones)

ANZ Bank collections staff allegedly created and maintained a fake Facebook profile under the name of Max Bourke to track and identify customers who had run away from their debts. The bank has started investigating the allegations but a manager confirmed that staff did create the fake profile to contact missing customers who were behind with their personal loans or credit cards. Disciplinary action will be taken if the bank decides that its’ code of conduct has been breached.

Source: The Age

Found by Richard Jones (media consultant)

It sounds great in theory: create a Twitter account, upload a CV, announce you’re in the market for jobs, network with contacts, track CV views and rub your hands together as the job leads roll in.

Yet a Hays Recruitment survey last year found 45 per cent of job seekers don’t think social-media networks help. So how practical are they for finding work?
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Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007.

“In America alone, we spend $14.6B annually on Mother’s Day for stuff that could just never say what’s in our hearts,” said Stacey Monk, founder of To Mama with Love. “How would it impact our world if we stopped using stuff as a surrogate for love?  What if instead, we used those funds to make the world a better place for mamas and children everywhere?”

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Facebook’s evolution from online club house to internet powerhouse is raising fears that the social network is trading its users’ personal networks for its own profit. The company’s recent move to become omnipresent with software “plug-ins” that let people’s online communities follow them to any website is the latest iteration to raise hackles of politicians and privacy advocates.

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Ben Straley is the CEO of Meteor Solutions, provider of the leading word-of-mouth analytics and optimization platform that enables marketers to measure, manage, and monetize earned media.

Your brand has 10,000 Twitter( followers and 2,000 fans on Facebook. Does that mean your social media marketing efforts are paying off? Maybe not. As the old adage goes, it’s quality, not quantity, that counts.

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It isn’t a new technique, but when Google tracks users across the web to sell them ads, everyone in the media takes notice. IT DOESN’T seem to matter that other advertising networks have been doing it for years. When Google enters the race to own data about internet users everyone in the media takes notice.

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Online Australians are increasing their participation rate in social media at a rapid pace, with content sharing the most popular social media activity, according to a report from Nielsen.

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Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.” “What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare( ), Gowalla( )) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook( ) and Google( ). The fight between these two Internet giants to become your default social profile has been brewing fo Read the rest of this entry »

Larry Sherrin

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May 2018
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