Larry’s blog is a mixture of social media news and lifestyle stuff
Nothing beats the ultimate in comfort food like a homemade Lamb Shank pie. This recipe is a combination of a traditional favourite wrapped in the best homemade pastry recipe that I grabbed from a Beef and Guinness Pie recipe created by Campion & Curtis in the Kitchen. (Base lamb shank recipe adapted from Jamie Oliver “The Naked Chef”)
There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and marketing funnels and is still incredibly relevant today when it comes to social media and Internet() marketing strategies.
Each section of AIDA represents a section of your sales and marketing process and can help you set your expectations, decide what to monitor, and visualize the relationships between each part. Understanding the flow of the tools and tactics will also help you get your measurements and analytics in line with your goals. Read the rest of this entry »
Just to celebrate the first day of winter I thought I would post an old favourite of mine, Read the rest of this entry »
Wesfarmers Ltd says it is moving to the second stage of its five-year Coles turnaround program, including the rollout of new format stores commencing next year. Read the rest of this entry »
(Supplied by media consultant: Richard Jones)
ANZ Bank collections staff allegedly created and maintained a fake Facebook profile under the name of Max Bourke to track and identify customers who had run away from their debts. The bank has started investigating the allegations but a manager confirmed that staff did create the fake profile to contact missing customers who were behind with their personal loans or credit cards. Disciplinary action will be taken if the bank decides that its’ code of conduct has been breached.
Source: The Age
Found by Richard Jones (media consultant)
It sounds great in theory: create a Twitter account, upload a CV, announce you’re in the market for jobs, network with contacts, track CV views and rub your hands together as the job leads roll in.
Yet a Hays Recruitment survey last year found 45 per cent of job seekers don’t think social-media networks help. So how practical are they for finding work?
Read the rest of this entry »
Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007.
“In America alone, we spend $14.6B annually on Mother’s Day for stuff that could just never say what’s in our hearts,” said Stacey Monk, founder of To Mama with Love. “How would it impact our world if we stopped using stuff as a surrogate for love? What if instead, we used those funds to make the world a better place for mamas and children everywhere?”
Facebook’s evolution from online club house to internet powerhouse is raising fears that the social network is trading its users’ personal networks for its own profit. The company’s recent move to become omnipresent with software “plug-ins” that let people’s online communities follow them to any website is the latest iteration to raise hackles of politicians and privacy advocates.
more about "Clate Mask: “Send a Blast Next Tuesda…", posted with vodpod
Ben Straley is the CEO of Meteor Solutions, provider of the leading word-of-mouth analytics and optimization platform that enables marketers to measure, manage, and monetize earned media.
Your brand has 10,000 Twitter( followers and 2,000 fans on Facebook. Does that mean your social media marketing efforts are paying off? Maybe not. As the old adage goes, it’s quality, not quantity, that counts.
